Department
History & Political Science
Document Type
Article
Publication Source
ournal of Political Marketing
Publication Date
2019
Volume
18
Issue
44198
First Page
92
Last Page
118
Abstract
The 2016 presidential nominating process presented the American public with an interesting and tumultuous set of contests. Despite the unique nature of both the Democratic and Republican contests, the candidates stuck to the usual campaign activities to help influence voters. However, one of these campaign tactics, campaign visits, has been vastly understudied. Using a uniquely compiled dataset and a hierarchical linear model, I am able to test how campaign effects, including visits, as well as an individual’s predispositions impacted vote choice in the 2016 presidential nominating contests. The results demonstrate that the 2016 presidential nominating contests were decided based on a combination of both campaign activities and individual-level predictors.
Keywords
campaign advertisements, campaign effects, campaign visits, presidential nominations
DOI
10.1080/15377857.2018.1478659
Recommended Citation
Wendland, J. (2019). Rallying Votes? A Multilevel Approach to Understanding Voter Decision-Making in the 2016 Presidential Nominating Contests. Journal of Political Marketing, 18(1-2), 92-118. https://doi.org/10.1080/15377857.2018.1478659
https://doi.org/10.1080/15377857.2018.1478659
Comments
This is an Accepted Manuscript of an article published by Taylor & Francis Group in the Journal of Political Marketing, first published online on 4/24/2018. The final version of the article is available at: https://doi.org/10.1080/15377857.2018.1478659