Tyler Smith

Document Type


Publication Date



Business Administration

Faculty Advisor

Carol Bartlo


This research highlights the significance of how social media has impacted marketing strategies. The rise of social media sites such as Facebook, Instagram, Twitter, etc. have made a major impact on how businesses communicate their product or service to their target market. With the rise of social media, companies can leverage content to millions of social media users for minimal cost per impression. Million-dollar advertisement channels can now be challenged by the low-cost marketing channel of social media. Social media has also contributed to start-up companies being able to compete amongst the big players of their industries due to their ability to leverage social media marketing to combat a low budgeted marketing campaign. This research highlights the importance of social media and how it changed the marketing world as we know it.

Included in

Marketing Commons